Meet the Neighbors 

Go for all-out gorgeous. Ready to finally get the look you’ve always wanted? You just have to check out Rooted Salon & Apothecary, they are a full-service salon dedicated to making your beauty dreams a reality. 

Walking into the salon at 290 Merrimack, you are immediately struck by the welcoming décor and cozy, low-key vibe. And the expert stylists really take their time to get to know you, to be present with you and to create a style you will truly love. “Whether you’re looking for your usual cut and color or you want to totally switch it up, our talented stylists are here for you every step of the way,” says owner, Brigette Dow. “Relax, we got this!”


A Lawrence local, Brigette grew up playing in a nearby park and has watched these mill buildings change and evolve over the years. So, when it came time for her to open her own salon, she took a look at the bustling atmosphere here and knew she wanted to be a part of it. “When I walked into the sun-drenched space I knew Riverwalk was where Rooted belonged,” she says. “We really love being part of the community here. We are excited to have the opportunity to work with amazing people and businesses, and connect our guests to those in this community.”

And that connection starts with their extensive menu of hair, brow, lash, event and makeup services. It ranges from a simple blow out and root touch up to Balayage highlights and facial waxing to makeup applications, lash tints and even weekend lashes. And this crew of 6 stylists is ready to take your look to the next level, click here to learn more about them and their expertise. They stay current and on-trend by continually attending and hosting education events—which are also open to guests, so if you’ve ever wondered how to use a curling wand, you can join in and learn the latest techniques too. 


While they believe in healthy hair, they also believe in a healthy planet. The salon features Davines beauty must-haves in addition to their own signature collection of essentials that are all environmentally friendly by nature. “Sustainable brands, cleaner products and natural beauty are our thing,” says Brigette. “We are part of Greencircle Salons who help to recycle and reuse everything from foils to hair clippings. Plus, we will recycle your old styling tools all you have to do is bring them in!”  

Check out their incredible offerings here and then click through to set up your first appointment! 

PLUS, rooted is giving away A prize package featuring 5 top services, enter Now to win the ultimate beauty bundle!!